On-line Magazine 'Sensors & Transducers' (S&T e-Digest)

    (ISSN 1726- 5479)

Vol. 44, Issue 6, June 2004, pp. 255-263

How to Advertise Sensors Products in Internet Efficiently ?

A Practical Approach

Nestor O. SHPAK

Institute of Computer Technologies (INCOTECH),

Bandera str.,12, 79013, Lviv, UA, 

E-mail: inkotex@polynet.lviv.ua

Abstract: This article is based on a practical experience and will be useful for business developers and marketers working in sensors products related area. It help to analyze two best today’s ways for sensors products online advertising and it effectiveness before advertiser spend a dime. It is online ads on specialized (vertical) web portals and keywords targeting, cost-per-click based AdWords advertising programme from Google. Presentation is based on pressure sensors online advertising example.

Keywords: sensors products, online advertising, AdWords, pressure sensors

Click <here> or title of paper to download the full pages article (838 K).

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