Vol. 165, Issue 2, February 2014, pp. 203-212

Abstract: With the rapid development of information technology and rapid popularization of online banking, it is used by the more and more consumers. Studying on the usability of online banking interface, improving the user-friendliness of web interface, and enhancing attraction of bank website, which have gradually become the basic network marketing strategy of the banks. Therefore, this study took three banks as an example to record subjects’’ eye tracking data of time to first fixation, fixation duration and blink count and so on by using Tobii T60XL Eye Tracking equipment, while they login online banking web interface, and analyzed that the factors of webpage layout, colors, the amount of information presentation which impacts on the usability of online banking login interface. The results shows that the login entry, account login information and other key control buttons should be placed in the upper left corner to quickly lock the target, and the interface should have a moderate amount of information presentation, the appropriate proportion, reasonable font size settings, harmonious, simple, and warmth design style.

Keywords: Eye tracking, Online banking, Login interface, Usability.

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