International Frequency Sensor Association (IFSA) Newsletter
This monthly e-newsletter, written by the editors of Sensors & Transducers Magazine (ISSN 1726-5479), delivers the product and research news you asked for, and updates you on happenings in the sensor science and industry. Who should read this Newsletter ? All who are interested in the newest information and trends in sensors, transducers, MEMS and sensor instrumentation, including DAQ.
IFSA Newsletter, No. 6, June 2004
In this issue:
1. Sensors Market Growth Forecast
2. Guest article “How to Advertise Sensors Products in Internet Efficiently? A Practical Approach.”
3. Information Fusion Journal: sensors related topics
4. Sensors & Transducers e-Digest, No.6, June 2004 (free full pages articles and papers)
5. Sensors Web Portal Up-dates Briefs
6. New Sensors Books
7. Subscriber services
8. Additional Information
Plus lots more information to be found on Sensors Web Portal: http://www.sensorsportal.com
Fredonia’s Report Forecasts Sensor Growth
According to a new report by The Freedonia Group, Inc. (Cleveland, OH), U.S. demand for sensor products (including sensors, transducers and associated housings) is projected to increase 7.8 percent annually to $13.8 billion in 2008. The growth, says Freedonia, is being fueled by new applications, particularly in the large motor vehicle market. Sensors based on advanced technologies will lead the growth, especially in dynamic applications such as automotive safety and security systems, consumer electronics and information technology.
Products such as advanced proximity and positioning sensors and CMOS imaging sensors hold especially good prospects through the end of the decade, says Freedonia. Furthermore, the economic recovery will support gains in many of the more mature applications such as process control, industrial machinery and conventional automotive sensors.
Despite of 'dot.com and high technologies crisises, online advertising continues to grow by steady rates. So, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC)  the online ad spending grows over 20% in 2003. The IAB and PwC officially reported that online ad revenues in the US grew by 38% in Q4 of last year totaling $2.2 billion. Online ad revenues for the whole year last year totaled $7.267 billion. 33.5 % US marketers have spent on online advertising in May 2004 more 41 % of marketing budget.
Merrill Lynch research analyst Lauren Rich Fine revised upward her prediction for U.S. advertising revenue growth in 2004 from 6 percent to 6.6 percent. That would be the highest growth rate since 2000.
Why online advertising is so popular ? The answer is very simple: due to its high effectiveness. But the main problem is how to estimate the online ad effectiveness ? Of course, you can spend a low of money for online ads with zero result, but you can also spend reasonable money with great effect. This article is based on our practical experience and will help you to analyze two best today’s ways for sensors products online advertising and it effectiveness BEFORE you will spend a dime: it is online ads on specialized (vertical) web portals and keywords targeting, cost-per-click based AdWords advertising programme from Google.
Click <here> to download full, 9 pages printable article with clickable references (links) and pictures.
Nestor O. Shpak,
Director of Institute of Computer Technologies (INCOTECH)
Sensors & Transducers e-Digest (ISSN 1726-5479), No.6, June 2004
(free full pages articles and papers)
Research and Developments
deadline for articles, press releases and sponsored White Papers for the next
issue of S&T e-Digest No.7, Vol.45, July 2004 is
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