Inertial Combo Sensors for Consumer & Automotive Market Report to 2016
This report is focused on the analysis of the opportunities and the challenges for inertial combo sensors in those high-volume market areas.
Publication date: November 2011
Price: EUR 3,990
IN 2016, 40% OF THE VALUE OF CONSUMER MARKET WILL COME FROM COMBOS IN 2016. The inertial sensor market for consumer and automotive will see healthy 15% growth this year to surpass $2.6 billion, thanks to the increasing penetration of more motion sensing into more mobile devices, and more automotive safety systems in more cars across the globe. Though unit growth will continue at double digit rates, maturing markets and continued price erosion means sales revenues from discrete inertial sensors will level off and start to decline over the next several years. Growth will then come largely from combination sensors, which we project will jump from very tiny volumes currently to penetrate some 40% of the $2.7 billion consumer inertial market and more than 12% of the $1.1 billion automotive inertial market by 2016. This report is focused on the analysis of the opportunities and the challenges for inertial combo sensors in those high-volume market areas.
One clear motivation for combo sensors is the possibility to reduce both cost and footprint by combining the two sensors into one package with a single ASIC. However this cost benefit is not yet obvious with the dynamism of the evolution of each individual sensor. Such benefit will be very application dependent. Lower cost units combining multiple MEMS sensors are poised for healthy growth, starting with ESCs, bringing opportunity for new players and demands for sensor management solutions. This trend is showing up first in the more mature automotive MEMS sector, where the price of the sensor unit for the electronic stability control system (ESC) can now be significantly reduced, by combining the accelerometer and the gyroscope in one package with one ASIC. Adoption is a little slower on the consumer side, where the fast changing technology means discrete device prices are still falling rapidly, so products from even six months before have less of a cost advantage. But the consumer market’s fast model turnover and short replacement cycles means that once the economics become compelling and adoption starts in 2012 – 2013, market penetration will be faster and deeper than on the automotive side.
Evolution of the Supply Chain
We expect big changes as well in the supply
chain, as prices will continue to drop, and a host of players along the
complex new value chain all scramble to figure out how best to compete
and cooperate for the much bigger business of integrating the silicon
sensors into useful functions. Despite the complexities of designing and
fabricating MEMS devices, most of the value in these functions is not
actually in the fabrication of the MEMS die. ASIC, packaging, test &
calibration and software production costs make up a significant part of
the cost, and this will gain importance with the trend for multi-sensor
Key Feature of the Study
Table of Contents
Introduction, Definitions & Methodology
Penetration of combo sensors: 2009-2016 market forecasts Competitive landscape
System integration challenges and penetration of combo sensors
Software challenges for motion sensor combos
Evolution of the supply chain and business models
Conclusion and perspectives
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