Effective Online Advertising for High Technology Sensor and Instrumentation Products

Effective Online Advertising for High Technological Sensor and Instrumentation Products

A Two-day Advanced Course

20-21 April 2009, Barcelona, Spain

Course Description

An 8-hour (2 days) advanced course describes modern approach in effective online advertising for high technological products as sensors and measuring instruments. The course will focus on the effective methods of online advertising, ads budget and effect estimation. Particular focus will be given on the targeted Internet online resources such as vertical sensors web portals, Google advertising tool AdWords and specialized online magazines and journals. The course includes lectures and practical works (on-line and off-line) in computer class. The attendees will receive a unique opportunity to prepare and run a real advertising campaign of their products at primary Internet recourse on sensors and transducers – Sensors Web Portal (http://www.sensorsportal.com) to the sum of 1495 $ US for free of charge immediately after the course. Course will be taught in English. Each attendee will receive a certificate of attendance at the course.

General Information About the Course

This unique practical course is designate for business development managers, public relation managers, sales managers, marketing communications managers, publicity agents, advertising managers and all who are planning and run an advertising campaigns, and whose main products are sensors, transducers or measuring instruments. The prerequisite for the course is a basic knowledge in advertising. At the end of course attendees will be able to write effectively and publish press releases; evaluate existing Internet ads resources; plan online ads budget and evaluate results of their online advertising campaign.

Objectives of the Course

To give practical knowledge in effective online advertising
To help in evaluating of existing web resources and ads programmes
To show how plan an online ads budget and estimate effect
To give ‘hints’ how to write press releases that will be published

Contents of the Course

Introduction
Where and how to advertise ? Main principles to determine an effective online ads resources
Traffic or leads ? How to sell ?
Specialized vertical web portals
Online magazines and journals
Modern online ads services: lists of manufacturers, video ads, RSS and XML news feeds, mailing lists, etc.
Google advertising tool AdWords
Other targeted ads programmes
Press releases preparation and publication
Ads budget planning
Price policy: CPC, CPM or Flat Fee ?
Result estimation
Brand recognition and awareness; consumer loyalty
Web metrics and log file analyze

Location

The course will be held at the Fundació UPC, c/Badajoz 73-77, Barcelona, Spain

Course Organizers

This course is organized by:

Fundació UPC, Technical University of Catalonia (UPC-Barcelona)

Sensors Web Portal, Inc., Toronto, Canada

Course Instructor

Prof. Sergey Y. Yurish,

President, founder

Sensors Web Portal, Inc.,

Tel.: + 34 696067716

Fax: + 34 93 401 19 89

E-mail: syurish@sensorsportal.com

Prof. Sergey Yurish is a founder and president of legendary Sensors Web Portal, Inc. and editor-in-chief of Sensors & Transducers Journal (ISSN 1726-5479), Sensors and Transducers Magazine (e-Digest) and IFSA Newsletter (ISSN 1726-6017). Launched in 1999 the Sensors Web Portal is a biggest, primary Internet resource devoted to sensors, transducers and sensor instrumentation. Today Sensors Web Portal is one of the world's most effective industrial and scientific online vertical portal with continuously growing number of visitors (over 2 million web pages per year).