bullet Effective Online Advertising for High Technological Sensor and Instrumentation Products



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A Two-day Advanced Course


20-21 April 2009, Barcelona, Spain




Course Description


An 8-hour (2 days) advanced course describes modern approach in effective online advertising for high technological products as sensors and measuring instruments. The course will focus on the effective methods of online advertising, ads budget and effect estimation. Particular focus will be given on the targeted Internet online resources such as vertical sensors web portals, Google advertising tool AdWords and specialized online magazines and journals. The course includes lectures and practical works (on-line and off-line) in computer class. The attendees will receive a unique opportunity to prepare and run a real advertising campaign of their products at primary Internet recourse on sensors and transducers – Sensors Web Portal (http://www.sensorsportal.com) to the sum of 1495 $ US for free of charge immediately after the course. Course will be taught in English. Each attendee will receive a certificate of attendance at the course.



General Information About the Course


This unique practical course is designate for business development managers, public relation managers, sales managers, marketing communications managers, publicity agents, advertising managers and all who are planning and run an advertising campaigns, and whose main products are sensors, transducers or measuring instruments. The prerequisite for the course is a basic knowledge in advertising. At the end of course attendees will be able to write effectively and publish press releases; evaluate existing Internet ads resources; plan online ads budget and evaluate results of their online advertising campaign.



Objectives of the Course

  • To give practical knowledge in effective online advertising

  • To help in evaluating of existing web resources and ads programmes

  • To show how plan an online ads budget and estimate effect

  • To give ‘hints’ how to write press releases that will be published


Contents of the Course

  • Introduction

  • Where and how to advertise ? Main principles to determine an effective online ads resources

  • Traffic or leads ? How to sell ?

  • Specialized vertical web portals

  • Online magazines and journals

  • Modern online ads services: lists of manufacturers, video ads, RSS and XML news feeds, mailing lists, etc.

  • Google advertising tool AdWords

  • Other targeted ads programmes

  • Press releases preparation and publication

  • Ads budget planning

  • Price policy: CPC, CPM or Flat Fee ?

  • Result estimation

  • Brand recognition and awareness; consumer loyalty

  • Web metrics and log file analyze




The course will be held at the Fundació UPC, c/Badajoz 73-77, Barcelona, Spain



Course Organizers


This course is organized by:


Fundació UPC, Technical University of Catalonia (UPC-Barcelona)

Sensors Web Portal, Inc., Toronto, Canada



Course Instructor


Prof. Sergey Y. Yurish,

President, founder

Sensors Web Portal, Inc.,

Tel.: + 34 696067716

Fax: + 34 93 401 19 89

E-mail: syurish@sensorsportal.com


Prof. Sergey Yurish is a founder and president of legendary Sensors Web Portal, Inc. and editor-in-chief of Sensors & Transducers Journal (ISSN 1726-5479), Sensors and Transducers Magazine (e-Digest) and IFSA Newsletter (ISSN 1726-6017). Launched in 1999 the Sensors Web Portal is a biggest, primary Internet resource devoted to sensors, transducers and sensor instrumentation. Today Sensors Web Portal is one of the world's most effective industrial and scientific online vertical portal with continuously growing number of visitors (over 2 million web pages per year).



Contact Persons:


Mr. Javier Canete, Spanish language  English language

CDEI-UPC, C/Llorens Artigas, 4-6, planta 0,

Edifici U, Campus Sud,

08028. Barcelona, Spain

Tel.: +34 680282682, fax: +34 93 4011989

E-mail: javier.canete@upc.es



Ms. Anabel Tarancуn, Spanish language

Fundació UPC,

c/Badajoz 73-77,

08005, Barcelona, Spain

Tel.:+34 93 112 08 55

Fax: +34 93 112 09 01

E-mail: annabel.tarancon@fundacio.upc.edu




Registration fee: EUR 250.00

Lecture notes and coffee breaks are included.



Deadline for Registration: 15 April 2008


For more information and registration please click <here>



Sensors Web Portal





Sensors and Transducers journal





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