Effective Online Advertising for High Technological Sensor and Instrumentation Products
A Two-day Advanced Course
20-21 April 2009, Barcelona, Spain
An 8-hour (2 days) advanced course describes modern approach in effective online advertising for high technological products as sensors and measuring instruments. The course will focus on the effective methods of online advertising, ads budget and effect estimation. Particular focus will be given on the targeted Internet online resources such as vertical sensors web portals, Google advertising tool AdWords and specialized online magazines and journals. The course includes lectures and practical works (on-line and off-line) in computer class. The attendees will receive a unique opportunity to prepare and run a real advertising campaign of their products at primary Internet recourse on sensors and transducers – Sensors Web Portal (http://www.sensorsportal.com) to the sum of 1495 $ US for free of charge immediately after the course. Course will be taught in English. Each attendee will receive a certificate of attendance at the course.
General Information About the Course
This unique practical course is designate for business development managers, public relation managers, sales managers, marketing communications managers, publicity agents, advertising managers and all who are planning and run an advertising campaigns, and whose main products are sensors, transducers or measuring instruments. The prerequisite for the course is a basic knowledge in advertising. At the end of course attendees will be able to write effectively and publish press releases; evaluate existing Internet ads resources; plan online ads budget and evaluate results of their online advertising campaign.
Objectives of the Course
Contents of the Course
The course will be held at the Fundació UPC, c/Badajoz 73-77, Barcelona, Spain
This course is organized by:
Fundació UPC, Technical University of Catalonia (UPC-Barcelona)
Sensors Web Portal, Inc., Toronto, Canada
Prof. Sergey Y. Yurish,
Sensors Web Portal, Inc.,
Tel.: + 34 696067716
Fax: + 34 93 401 19 89
Prof. Sergey Yurish is a founder and president of legendary Sensors Web Portal, Inc. and editor-in-chief of Sensors & Transducers Journal (ISSN 1726-5479), Sensors and Transducers Magazine (e-Digest) and IFSA Newsletter (ISSN 1726-6017). Launched in 1999 the Sensors Web Portal is a biggest, primary Internet resource devoted to sensors, transducers and sensor instrumentation. Today Sensors Web Portal is one of the world's most effective industrial and scientific online vertical portal with continuously growing number of visitors (over 2 million web pages per year).
Mr. Javier Canete,
CDEI-UPC, C/Llorens Artigas, 4-6, planta 0,
Edifici U, Campus Sud,
08028. Barcelona, Spain
Tel.: +34 680282682, fax: +34 93 4011989
Ms. Anabel Tarancуn,
08005, Barcelona, Spain
Tel.:+34 93 112 08 55
Fax: +34 93 112 09 01
Registration fee: EUR 250.00
Lecture notes and coffee breaks are included.
Deadline for Registration: 15 April 2008
For more information and registration please click <here>
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