International Frequency Sensor Association (IFSA) Newsletter

   (ISSN 1726-6017)

This monthly e-newsletter, written by the editors of Sensors & Transducers Magazine (ISSN 1726-5479), delivers the product and research news you asked for, and updates you on happenings in the sensor science and industry. Who should read this Newsletter ? All who are interested in the newest information and trends in sensors, transducers, MEMS and sensor instrumentation, including DAQ.

IFSA Newsletter, No. 6, June 2004

Sponsors Links:

In this issue:

1. Sensors Market Growth Forecast

2. Guest article “How to Advertise Sensors Products in Internet Efficiently? A Practical Approach.”

3. Information Fusion Journal: sensors related topics

4. Sensors & Transducers e-Digest, No.6, June 2004 (free full pages articles and papers)

5. Sensors Web Portal Up-dates Briefs

6. New Sensors Books

7. Subscriber services

8. Additional Information

Plus lots more information to be found on Sensors Web Portal: http://www.sensorsportal.com

Publications

Fredonia’s Report Forecasts Sensor Growth

According to a new report by The Freedonia Group, Inc. (Cleveland, OH), U.S. demand for sensor products (including sensors, transducers and associated housings) is projected to increase 7.8 percent annually to $13.8 billion in 2008. The growth, says Freedonia, is being fueled by new applications, particularly in the large motor vehicle market. Sensors based on advanced technologies will lead the growth, especially in dynamic applications such as automotive safety and security systems, consumer electronics and information technology.

Products such as advanced proximity and positioning sensors and CMOS imaging sensors hold especially good prospects through the end of the decade, says Freedonia. Furthermore, the economic recovery will support gains in many of the more mature applications such as process control, industrial machinery and conventional automotive sensors.

1. Introduction

Despite of 'dot.com and high technologies crisises, online advertising continues to grow by steady rates. So, according to The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) [1] the online ad spending grows over 20% in 2003. The IAB and PwC officially reported that online ad revenues in the US grew by 38% in Q4 of last year totaling $2.2 billion. Online ad revenues for the whole year last year totaled $7.267 billion. 33.5 % US marketers have spent on online advertising in May 2004 more 41 % of marketing budget.

Merrill Lynch research analyst Lauren Rich Fine revised upward her prediction for U.S. advertising revenue growth in 2004 from 6 percent to 6.6 percent. That would be the highest growth rate since 2000.

Why online advertising is so popular ? The answer is very simple: due to its high effectiveness. But the main problem is how to estimate the online ad effectiveness ? Of course, you can spend a low of money for online ads with zero result, but you can also spend reasonable money with great effect. This article is based on our practical experience and will help you to analyze two best today’s ways for sensors products online advertising and it effectiveness BEFORE you will spend a dime: it is online ads on specialized (vertical) web portals and keywords targeting, cost-per-click based AdWords advertising programme from Google.

Click <here> to download full, 9 pages printable article with clickable references (links) and pictures.

Nestor O. Shpak,

Director of Institute of Computer Technologies (INCOTECH)

E-mail: inkotex@polynet.lviv.ua

Sensors & Transducers e-Digest (ISSN 1726-5479), No.6, June 2004

     (free full pages articles and papers)

Business Development

• Nestor O.Shpak, How to Advertise Sensors Products in Internet Efficiently ? A Practical Approach.

  Vol.44, Issue 6, June 2004, pp.255-263

Research and Developments

• Fang Li and Yin Yue Hong, Application of Wireless Sensor Network in Indoor Alarm, Vol.44, Issue 6, June 2004, pp.248-254

• Andreas von Fotow and Michael J. Drumm, High Temperature, Through The Case, Eddy Current Blade Tip Sensors, Vol.44, Issue 6, June 2004, pp.264-272

• S. Rembeza, E. Rembeza, T. Svistova, A. Kalach and V. Loginov, Application of Metaloxide Sensors and Chemometric Methods for Organic Substances Vapor Detection, Vol.44, Issue 6, June 2004, pp.273-277

Product News

• High Amplitude Triaxial ICP® Accelerometers

• ABR1000 Air Bearing Rotary Stage Redefines Accuracy and Performance Benchmarks

• New EE80: CO2, RH and Temperature Transmitter for Building Control

• Affordable Sensor Measures Heat Distribution

• Explosion-Proof Laser Transmitter Measures Level, Distance and Position in Challenging Environments

The deadline for articles, press releases and sponsored White Papers for the next issue of S&T e-Digest No.7, Vol.45, July 2004 is 
18 June 2004.

Sensors Web Portal Up-Date Briefs:

News:

• List of Oxygen Sensors Manufacturers has been started

Up-Dated:

• Sensor Industry News subsection in NEWS section

• Sensor Industry News Archive section

• Ultrasonic Sensors section with new articles

• The following Lists of Sensors Manufacturers have been updated. There are digital, frequency output and smart sensors in:

• Load Cells list of manufacturers

• Temperature Sensors list of manufacturers

• Pressure Sensors list of manufacturers

• Humidity and Moisture Sensors list of manufacturers

• Search Center with new search engine for Sensors Web Portal and Internet

• New contents of 'Sensors and Actuators'  A: Physical, Vol.113, Issues 1 (15 June 2004), Vol.113, Issue 2 (5 July 2004) and 

• B: Chemical, Vol. 100, Issue 1-2 (New materials and Technologies in Sensor Applications, Proceedings of the European Materials Research Society 2003 - Symposium Strasbourg, France, 10 – 13 June 2003), Ed. by M. Koudelka-Hep and P. Siciliano), Vol.101, Issue 1-2 and Vol.101, Issue 3

• Links section with most detailed calendar of coming sensors related events 2005

• Training Course section. There are new courses in USA and Europe on ‘Random Vibration and Shock Testing’ and ‘Mechanical Microsensors'

New Sensors Books

Steve P. Beeby, Graham Ensel, Michael Kraft, MEMS Mechanical Sensors  (published on May 1, 2004)	Wireless Sensor Networks: An Information Processing Approach, Morgan Kaufmann Series in Networking (published on June 25, 2004)	Victor Lesser, Charles L. Ortiz, Milind Tambe, Distributed Sensor Networks: A Multiagent Perspective (published on October 1, 2003)

Addition Information

1) Our next Newsletter will be published at the end of June 2004. If you wish to appear in the next issue please contact us mailto: ifsa@list.ru

2) Need content? You may use this issue at your website, or in your newsletter. The only requirement is inclusion of the following sentence: © 2004 Copyright, International Frequency Sensor Association (IFSA). All rights reserved.(http://www.sensorsportal.com)